Diageo is a company with a rich Scottish heritage – our roots can be traced back to 1627 and the Haig family. Since then, Scotland has played an important role in shaping Diageo and we now export our premium brands to 180 markets around the world. Scotland is one of Diageo’s largest spirit supply centres responsible for producing around 50 million cases of leading brands of Scotch whisky and white spirits annually. We employ around 3000 4,000 people in Scotland, working in over 50 communities across the country. Around 85% of Diageo’s production in Scotland is sold overseas. At Diageo we celebrate diversity and are committed to creating an inclusive and collaborative culture that benefits both our people and our business. Our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. We have a diverse workforce made up of thousands of talented people, each with their own story to tell. We are proud that Diageo is the FTSE 100 Company with the highest number of women at the most senior levels and in Scotland we are making progress towards achieving greater diversity in the workplace through a range of initiatives focused on building an inclusive culture across our organisation.
SPONSORS
Sponsorship
We also offer our event management services to create bespoke creative solutions tailored to your business needs.
Our events team are highly skilled in bringing to life event ideas through to conception. We have a vast array of contacts within varying sectors which allow us to target your required audience. Our events are of the highest calibre bringing together the best in hosting, entertainment and hospitality all while working towards the common goal of creating worthwhile live content for every person involved.
Benefits of becoming a Sponsor
- Gain access to a specific demographic. Event sponsorship offers a way to reach a specific target audience that may have been inaccessible otherwise.
- Live events provide a lead-nurturing environment. We offer the opportunity to provide a networking booklet which gives attendees access to every name and organisation in the room alongside their table number, allowing for qualified conversations in a less formal environment.
- As we enter our 240th year our audience has never been bigger across all multimedia channels. With our campaigns lasting 4-6 months your brand will be front and centre of all marketing during this period.
- Sponsorship offers a partnership approach with the worlds longest running Newspaper which is trusted to provide high quality analysis and opinions on the Scottish landscape.
- Raise your brand value by association with a high-quality awards process which recognises excellence with an impartial and in-depth judging panel and process
- All of our partners work with us and have the opportunity to support in the legacy and shape of each event, allowing for a truly collaborative approach which ensures the highest quality of events throughout Scotland.
Event Management
We also offer our event management services to create bespoke creative solutions tailored to your business needs.
Our events team are highly skilled in bringing to life event ideas through to conception. We have a vast array of contacts within varying sectors which allow us to target your required audience. Our events are of the highest calibre bringing together the best in hosting, entertainment and hospitality all while working towards the common goal of creating worthwhile live content for every person involved.
For information, please contact Sharon Franchetti, sharon.franchetti@newsquest.co.uk.