Just two days left to get your entries in for the Herald Fashion Awards

The deadline for this year’s Heraldfashion.co.uk Awards, run in association with Bridge 2 Business, Markup, Therapie Clinic and s1jobs, is fast approaching.

The top online fashion businesses for Scotland will be rewarded at a gala awards ceremony on Sunday, November 13 and the judges are looking for only the best in each category.

This year’s judges include Dr Jen Ballie, Research Fellow at Glasgow School of Art; Eva Arrighi, group fashion editor, Herald & Times Group; Dr Veronica Scuotto, lecturer in Business and Enterprise at School of Business and project manager at Enterprise Academy at the University of the West of Scotland; Ann Martin, award-winning blogger; renowned photographer, Martin Baker; and Jaki Love, business development manager, Scottish Textile & Leather Industry Association.

There are just two days to go to ensure your business is in the running to receive an award at for this year’s awards. This year we have 12 categories, highlighting success stories in social media, e-commerce, mobile and education. So who will scoop an accolade for this year? We are asking all businesses to put forward their online fashion campaigns, the only requirement being, that you can demonstrate success – be that inventive, financial or simply in terms of popularity.

Brian McEwan, Bridge 2 business programme manager, said: “The Scottish online Fashion Graduate Award is a terrific way to be recognised for early career achievements. Being shortlisted for this category puts new talent in the spotlight at a critical time.”

Barry Gear, director of Markup, said: “Online has become the most competitive market place for retailers the world over, and fashion is no exception. To make it to the shortlist a unique innovative product will not be enough. Their site must find the right balance between brand identity, optimum usability and ultimately an efficient user journey with intelligent marketing to drive traffic for sales.”

Therapie Clinic director Katie McGlade said: As we all know, blogging is hugely influential when it comes to word of mouth marketing and this can greatly increase Therapie if not any business’s reach and reputation both online and offline.”

All entries are submitted online via our dedicated event site and must be completed by Thursday’s deadline. For more assistance with your entry, please contact, Lyndsay Wilson on 0141 302 7407.