Herald launches fashion awards to honour online trendsetters

THE Herald has launched new online fashion awards, focused on celebrating the best of the digital fashion world.

The heraldfashion.co.uk awards will recognise the leading companies, designers, bloggers and retailers in the online fashion market.

With many consumers opting to go online to find out about the latest fashion trends and to shop, online platforms are increasingly important in the fashion world. There are 11 award categories including Best Scottish online retailer, Blogger of the year and Best mobile app.

Winners will be announced at a ceremony on November 16 at Arta in Glasgow. Entries will be accepted until October 16 via the heraldfashion.co.uk website and will be judged by a panel of leading Scottish fashion figures including Chris Hunt, from ­Genuine PR, and PR and fashion blogger Sheri Scott, from Betty & Bee.

Scott said: “It is super exciting to be a part of the very first heraldfashion.co.uk awards.

“I’m looking forward to finding some fresh new talent and also celebrate our existing digital stars.”

The awards have attracted support from high street retailers and industry insiders, including high street brand Debenhams.

Eve Robertson, of Debenhams, said: “As a multi-channel retailer, Debenhams is proud to be supporting the inaugural heraldfashion.co.uk awards as sponsor of the Blogger of the Year category.”

Other sponsors include ­Scotland Re:Designed, which works with Scottish fashion designers and textile companies to help them build relationships with industry, media and consumers.

A spokeswoman said: “We are excited to be sponsor of the Twitterati of the Year category.

The award acknowledges the ability of bloggers and Twitter personalities to create and establish fashion trends and engage in fashion commentary.”

Glasgow Caledonian University, which offers a range of fashion-related undergraduate and postgraduate courses as part of their Business Management department, is also involved with the awards.

A spokesman said: “In sponsoring the Online Fashion Graduate of the Year category we are delighted to be involved in an award that provides recognition of some our most innovative and talented young professionals in the fashion industry.”

l Tickets to the inaugural heraldfashion.co.uk awards cost £35 each, with further information available on the heraldfashion.co.uk website.