This category celebrates standout recruitment campaigns that successfully attract talent through targeted, creative, and results-driven activity.

Judges will be looking for:

• Clear campaign objectives, target audience, and rationale for approach
• Creativity and innovation in campaign execution (e.g. channels used, messaging, content formats)
• Evidence of measurable impact such as application numbers, quality of candidates, time-to-hire, or diversity outcomes
• Strong alignment between campaign messaging and the employer brand
• Effective collaboration between HR, marketing, and external partners (if applicable)
• Insight-led approach, including use of data to inform and optimise the campaign