ENTRY

These awards celebrate how organisations showcase their brand, culture, and people promise to attract and inspire talent.

Categories:

• Best Employer Brand – National / Local

• Recruitment Campaign of the Year

• Best Candidate Experience

• Best Employer Website

Judging Criteria:

• Evidence of measurable impact on attraction and engagement (applications, quality of hire, retention).
• Innovation in brand storytelling, design, and authenticity.
• Demonstrated collaboration between HR, marketing, and leadership.

These awards honour organisations that build belonging, engagement, and shared accountability within their teams.

Categories:

• Inspiring Employee Culture Award

• Best Employee Engagement Strategy

• Best Onboarding & Integration Programme

Judging Criteria:

• Tangible evidence of cultural impact (surveys, retention, performance, testimonials).
• Demonstrated inclusion, trust, and collaboration across diverse groups.
• Use of leadership role-modelling and employee voice in driving cultural improvement.

This pillar celebrates workplaces that enable everyone to thrive through modern ways of working, wellbeing support, and meaningful recognition.

Categories:

• Best Flexible Working Initiative – sponsored by Flexibility Works

• Best Reward, Benefits & Wellbeing Strategy

• Best Employee Recognition Programme

Judging Criteria:

• Evidence of improved engagement, wellbeing, and retention post-implementation.
• Clear measurable outcomes linking flexibility or reward practices to productivity and inclusion.
• Demonstrated integration into everyday culture, not standalone policy.

These awards showcase organisations that invest in continuous growth—equipping employees with skills and opportunities to advance their careers.

Categories:

• Best Apprenticeship/Graduate Programme

• Best Learning & Skills Development Initiative

• Employee Career Development Award

Judging Criteria:

• Demonstrated career mobility, internal promotions, and succession outcomes.
• Innovative learning methods or partnerships that drive measurable skills growth.
• Clear evidence of long-term impact on both individuals and business outcomes.