This year we have eleven categories aimed at rewarding and celebrating the very best digital work carried out in Scotland.
New for this year, we have the Out of Home award and Best Use of Social Media.
View category briefs below:
This award will be given to an organisation that can best demonstrate the effective implementation of digital platforms and tools in a business capacity. Judges will look for evidence of how the technique was adopted and has delivered consistent results in unpredictable market conditions.
This category will reward the innovative use of digital platforms to enhance education and training to a specific market. Judges will look at how the e-learning brief has been successful in achieving the objectives e.g. by a specific innovation or outstanding user take-up. Entrants should detail the aspirations of the programme and how it has aided the organisation or individual. Access to the e-learning tool is needed to demonstrate its working.
To showcase emerging talent in Scotland we have launched the Student Award. This category is open to students enrolled in full-time education at a Scottish college or university. Students can submit a project which covers one or more digital platform which they have completed as part of their course. Entries must demonstrate creativity, new ways of thinking and potential impact rather than specific business results. This is your opportunity to showcase your skills on a national stage and pursue your goal of a career in the digital industry.
New for 2013, this category will reward an organisation that demonstrates the best use of social media to enhance loyalty, promote their services and interact with clients or customer base. Entrants should include examples of how they have successfully utilized social media through the means of social networking sites, blogs and other forms of viral communication.
This new category will recognise the best Digital, Media or Creative professional. The individual will demonstrate technical / creative expertise as well as commercial success for their team or business. Evidence of work and client/peer testimonials must be provided.
Digital Agency Award sponsored by Enigma People Solutions
This award will be presented to the agency which has carried out the most advanced digital innovation in Scotland. This category will celebrate a digital leader with an impressive client list, diversity of work and excellence in creative execution. Judges will review the agency’s overall quality of work, commercial success and fulfillment of client briefs (please supply client testimonials). Overall we are looking for an agency that is using digital to excite, enthuse and inspire.