2014 categories…

This year we have eleven categories aimed at rewarding and celebrating the very best digital work carried out in Scotland.

New for this year, we have  the Out of Home award and Best Use of Social Media.

View category briefs below:

Business to Business Award sponsored by Jumpstart UK
This award will be given to an organisation that can best demonstrate the effective  implementation of digital platforms and tools in a business capacity. Judges will look for evidence of how the technique  was adopted and has delivered consistent results in unpredictable market conditions.
Retail / E-Commerce Award
This award is for an organisation that uses e-commerce to benefit the wider business.  Judges will be looking for a site which effectively converts visitors into purchasers.  Key criteria include design, functionality, checkout process and user experience as well as after sales service. The effective use of search to drive customers to the site will also be considered.
Public Sector Award (includes Charity/Not-for-Profit Organisations)
This category is open to all government agencies, education establishments, health providers, uniformed services and charities/not-for-profit organisations.  Judges will be looking for evidence of how digital tools, platforms or techniques have been used to meet an objective, simplify a process, galvanise support or make efficiency savings.
Best Mobile Application (includes Games)
Judges will be looking for innovative and commercially successful apps, which have been created for the mobile space and simply wouldn’t work on a desktop. This category will reward the most effective mobile application targeting consumers/users across any mobile platform.  We understand that developers launch apps for different reasons, therefore the judges will select the winner based on the entrant’s stated objectives, user experience and app success.

Consumer Engagement Award sponsored by Hillington Park Innovation Centre 
This category will recognise the most innovative use of digital platforms and tools to engage with consumers about a product, service or event.  Websites, e-targeted marketing campaigns, social media applications and mobile technology are all eligible.  Entrants should provide examples of how they have successfully communicated with the audience and the business benefits achieved.
Education & Training Award sponsored by The University of Glasgow
This category will reward the innovative use of digital platforms to enhance education and training to a specific market. Judges will look at how the e-learning brief has been successful in achieving the objectives e.g. by a specific innovation or outstanding user take-up. Entrants should detail the aspirations of the programme and how it has aided the organisation or individual.  Access to the e-learning tool is needed to demonstrate its working.
Student Award sponsored by Metadigital 
To showcase emerging talent in Scotland we have launched the Student Award.  This category is open to students enrolled in full-time education at a Scottish college or university.  Students can submit a project which covers one or more digital platform which they have completed as part of their course.  Entries must demonstrate creativity, new ways of thinking and potential impact rather than specific business results.  This is your opportunity to showcase your skills on a national stage and pursue your goal of a career in the digital industry.
Out of Home Award
New this year, this category will aim to recognise the best creative and effective outdoor digital advertising across Scotland.  Entrants must discuss the innovative ways they have marketed a product or service from sensory technology.  Submissions may include, billboards, window displays, street furniture, projection (buildings, floors, public spaces), automobile and cinema.
Best Use of Social Media Award
New for 2013, this category will reward an organisation that demonstrates the best use of social media to enhance loyalty, promote their services and interact with clients or customer base.  Entrants should include examples of how they have successfully utilized social media through the means of social networking sites, blogs and other forms of viral communication.
Digital Professional of the Year Award
This new category will recognise the best Digital, Media or Creative professional.  The individual will demonstrate technical / creative expertise as well as commercial success for their team or business.  Evidence of work and client/peer testimonials must be provided.

Digital Agency Award sponsored by Enigma People Solutions

This award will be presented to the agency which has carried out the most advanced digital innovation in Scotland.  This category will celebrate a digital leader with an impressive client list, diversity of work and excellence in creative execution.  Judges will review the agency’s overall quality of work, commercial success and fulfillment of client briefs (please supply client testimonials).  Overall we are looking for an agency that is using digital to excite, enthuse and inspire.