The Herald is organising a business event called The Herald Talking Trends: Digital Connect or Disconnect on Thursday, May 19.
The event is sponsored by University of Glasgow, Adam Business School, Be-IT Resourcing and CodeClan.
This free event is open to all industry sectors and will explore the digital takeover and how businesses can use technology effectively to reach their target audience and grow revenue.
A group of expert panellists from a digital background, chaired by Head of Digital for Newsquest Scotland & Ireland, Gordon Stevenson will discuss the importance of digital technology, highlighting any future trends and challenges.
An array of topics will be discussed from the era of mobile dominance to creating a consumer army through social media. Delegates attending will also have the opportunity to raise any questions during the Q&A session.
Gareth Biggerstaff, managing director, Be-IT Resourcing said ‘I am delighted that Be-IT Resourcing is supporting The Herald’s Digital Talking Trends event. It is vital for our – and our children’s – future that Scotland is at the forefront of digital development and events such as this help focus decision-makers on the key issues and challenges that lie ahead.’
Professor John Finch, head of Adam Smith Business School, University of Glasgow said ‘With digital and marketing, engagement is the question being examined by researchers at the Adam Smith Business School. Our marketers are fascinated in the many ways that brands become part of consumers’ lives. And digital makes this engagement frequent, perhaps volatile and critical to companies. Digital enriches the channel of communications, but places those brands increasingly in consumers’ hands and devices. Just as companies are understanding their brands as engaging and valuable, digital enables at least some consumers to change the rules of the game.’
Rab Campbell, director of employer engagement, CodeClan said ‘CodeClan is keen to support The Herald Talking Trends as our entire purpose is to help grow Scotland’s digital economy. So far we have delivered £400k of added value and, by the end of this year that will rise to £3 million. We have provided a unique combination of skills to globally recognised digital companies. Most Scottish business are struggling to find digital talent. We will describe the low risk, cost effective, service we offer to overcome this issue.
Register your attendance today for Free.