New online fashion awards set to take Scotland by storm

Calling all dedicated followers of digital fashion – a new set of awards has launched to celebrate winners in the Scottish online style stakes.

The awards will recognise the movers and shakers of the sartorial world, with a panel of judges notable in the Scottish fashion scene (announced next month) deciding who will be crowned the winner in each of the eleven categories.

Retailers, designers and bloggers will be battling it out to come out on top in the award categories which include Best online retailer, Best mobile app and Luxury online boutique of the year.

What’s more, the culmination of the awards comes in the form of a glittering ceremony held in November, promising a fashion show, drinks reception and canapés.

Each of the categories is open for entry until Thursday October 16, with applications submitted via the online form.

Even better, entry to the awards is completely free, while tickets to the ceremony cost £35.

Eve Robertson, senior PR manager at Debenhams said: “As a multi-channel retailer, Debenhams is proud to be supporting the inaugural awards as sponsor of the Blogger of the Year category.

“The awards will highlight the best of the best in online fashion and showcase the hard work, passion and creativity that drive the online world of fashion both in Scotland and on a global scale.”

A spokesperson at Scotland Re:Designed said: Social media aficionados look out! Fashion platform Scotland Re:Designed is delighted to be sponsoring the Twitterati of the Year Award.  Hashtags at the ready!”

A spokesperson at Glasgow Caledonian University said: “In sponsoring the Online Fashion Graduate of the Year category we are delighted to be involved in an award that provides recognition of some our most innovative and talented young professionals in the fashion industry.”

For more information on the awards including how to buy tickets to the ceremony and how to enter visit