Experts to show how businesses can profit from digital technology at free event

Businesses can learn about how they can use digital communications to boost revenues and other important technology trends from a panel of experts at a free event in Glasgow this month organised by The Herald.

The Talking Trends event is sponsored by the University of Glasgow’s Adam Smith Business School, the CodeClan digital skills academy and recruitment agency Be-IT Resourcing.

Panellists will include Gareth Biggerstaff, managing director of Be-IT Resourcing; Doctor Anna Morgan-Thomas, senior lecturer in marketing at University of Glasgow’s Adam Smith Business School; Rab Campbell, director of employer engagement at CodeClan; Ben Hutton, client services director at apps developer xDesign and Emma Mykytyn, head of the Foodie Explorers web site.
Panel members will provide updates on key digital technologies that organisations could use in their businesses and debate what the future may hold.

Mr Biggerstaff said: “It’s vital that businesses are properly equipped to deal with the challenges that lie ahead.”

Describing CodeClan as the first digital skills academy outside London, Mr Campbell said: “We are passionate about helping small digital businesses with big ambitions to grow sustainably.”

Ms Morgan-Thomas has been studying the impact of digital technology on business practice since 1997.

She said: “There is a particular interest in the special status of digital technology as a particular form of innovation and the implication of that special status for business opportunity growth and performance.”

The Talking Trends Event will take place at The Hub, Pacific Quay on Thursday 19 May starting at 6.30pm.