Could do you increase a property’s national average viewing figure from ten* to an average of 250-viewings, overnight? Yes, you can – just speak to Property Studios!
Leading the ‘Proptech’ revolution in Scotland, with the very latest marketing and virtual technology, Property Studios, Title Sponsor of this year’s Herald Property Awards, has been taking properties, museums, and businesses into offices and living rooms all over the globe.
“We have managed to help agents sell properties without the buyers ever setting foot inside either the property, or country. With a bit of clever marketing, we have increased the viewers to over 2000 individuals for a single property, resulting in highly competitive bidding at the closing date.
Our technology even took Scottish museums, wedding venues and art exhibitions to viewers and buyers all over the world, generating sales from a brand-new global market.” explained Managing Director, Michelle Milnes.
The rise of Proptech
The Covid-19 pandemic accelerated the speed at which the property sector has embraced technology. While lockdown restrictions made traditional viewings impossible, the virtual viewings that replaced them proved to be highly successful.
Through virtual tour technology, interested parties can inspect every angle of a new home, including zooming in for detail and taking exact measurements.
Property Studios is also pioneering fully interactive CGI models, using the latest gaming software, to recreate a whole home where prospective viewers can walk through and change details as they wish. These include the walls and wallpaper, flooring, furniture, kitchen, and bathroom designs, and even put some music on while having a look around.
“Our success lies within offering a wide range of options to suit any client and budget. We also make cinematic interview style videos which allow the agents, house builders or developers to lead the tour, highlighting important details and explaining every aspect of the home to buyers.”
Reaching A Global Market
Beyond pandemic restrictions, there are numerous benefits to harnessing technology in the property sector. Location has long been a barrier for buyers looking in other areas of the country or overseas. However, virtual tours put a whole world of real estate at the buyer’s fingertips and give each property a much wider audience.
*According to a study by The Advisory, it takes an average of 10 in-person viewings to sell a property. This means 10 appointments to be arranged, 10 rounds of preparing the home, 10 days that the owners or agent needs to be available and, in a post-pandemic world, 10 groups of people entering a home. Virtual viewings effectively eliminate this workload and streamline the number of in-person viewings to only those with a genuine interest in purchasing.
For more information about our award-winning tours, get in touch with us for an informal chat.